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Hi, I'm Laden — and I've spent the last 15+ years working behind the scenes in retail. From merchandising to managing local brands, to building up my own concept stores, I’ve seen how much heart goes into small businesses… and how many mistakes can be avoided with the right tools and guidance.

Retail Lab was born out of something I kept noticing again and again:
Young and new retailers have the passion, but lack the know-how — especially when it comes to merchandising, buying, planning collections, or pricing their products the right way.

I created Retail Lab to be the go-to space for small business owners who want to build retail-ready brands. Whether you need a business plan template, visual merchandising tips, or just someone to guide you through your first wholesale order — I’ve got you.

This isn’t just consulting. This is mentorship, creativity, and experience all wrapped into one place.
Because I believe small brands deserve a professional presence from day one.

Let’s build smarter together.

with retail love,