About Retail Lab

Hi, I'm Laden.

For over 15 years, I've been working behind the scenes in retail—from merchandising and buying to managing local brands and building my own retail concepts. Throughout this journey, I've had the privilege of working closely with entrepreneurs who pour their hearts into building their brands.

One thing became clear time and time again.

Local brands don't struggle because they lack creativity. They struggle because, as they grow, operations become more demanding. Managing inventory, pricing, wholesale, online orders, fulfillment, retailer relationships, and day-to-day operations can quickly take founders away from what they do best: creating exceptional products and building meaningful brands.

That's why Retail Lab was created.

Retail Lab is more than a consultancy. We're a retail growth partner that helps brands build the systems behind their business. Whether it's creating operational workflows, developing pricing strategies, preparing brands for wholesale, representing them with premium retailers, or managing daily retail operations, our mission is simple:

We take care of the business of retail, so you can focus on the business of creating.

We believe every local brand deserves access to the same retail expertise, operational excellence, and growth opportunities as the world's leading brands—without needing to build a large internal team.

At Retail Lab, we combine strategy, operations, creativity, and real retail experience to help brands become retail-ready and grow with confidence.

Let's build smarter. Let's grow together.

With Retail Love,

Laden Alabdulrazzaq
Founder, Retail Lab